Ciao Travels Zambia
The Logo
Our three-icon logo is the visual heart of the Ciao Travels identity. Inspired by the essence of modern exploration, the suitcase, airplane, and globe form a unified symbol of adventure, movement, and global connection. With clean lines and bold simplicity, this emblem captures the spirit of travel—efficient, exciting, and accessible to all. It reflects our commitment to making every journey seamless and memorable, wherever the destination may be.
Clear Space
To maintain visual impact and legibility, the Ciao Travels logo must always be surrounded by a defined area of clear space. This ensures it remains uncluttered and prominent across all applications. The minimum clear space is determined by the height of one of the three icon boxes — marked as “✖” in this guide. No other graphic elements, text, or edges should encroach within this boundary.
Identity
Our logo is always displayed in white to emphasize clarity and maintain a crisp, professional look—echoing the straightforwardness of global travel. For maximum visibility and contrast, the size and background color are carefully adapted to different applications. This ensures the logo remains legible, recognizable, and vibrant, no matter where it appears.
Bold and vibrant backgrounds like Deep Teal are paired with larger logo sizes to create a striking visual presence.
Softer backgrounds like Mint or Sand are used with smaller logo sizes for elegant, minimalistic placements.
Misuse
These are examples of misuses of the symbols.
Do not warp or distort the logo in any way.
Do not rotate the logo.
Never use drop shadow or any other effects.
Never change the color.
Do not change the transparency of the logo.
Do not fill the image with an image, pattern or gradient.
Ciao Travels Zambia Typeface
PRIMARY TYPEFACE
Our primary typeface, Montserrat Underline, is a bold and structured sans-serif with a distinctive underline feature. Its modern geometric form brings a sense of clarity and stability, while the underlined style adds a unique, travel-inspired emphasis—perfectly complementing the confident and adventurous spirit of the Ciao Travels brand.
SECONDARY TYPEFACE
Our secondary typeface, Playfair Display, is a classic high-contrast serif that adds a touch of elegance and sophistication to the brand. It pairs beautifully with Montserrat Underline by softening bold layouts with refined detail.
HIERARCHY
We use Montserrat Underline Regular in most applications—from main headlines to subheadings and callouts. Its strong structure and underlined flair give a bold, recognizable tone across all messaging. In short hero headings, the underline accent helps draw attention to key travel themes or destinations.
We use Playfair Display for contrast and elegance in selective placements—like editorial-style headlines, featured quotes, CTAs, and promotional links. Its refined serif style adds a sense of sophistication and warmth that complements the boldness of our primary typeface.
Core Brand Palette
Our primary brand color is Ciao Teal, a calm and confident blue that reflects the trust, clarity, and adventure at the heart of our identity. Paired with warm sun-kissed tones, gentle earth neutrals, and refreshing aqua shades, our palette balances professionalism with a welcoming, wanderlust-driven spirit. Together, these colors bring Ciao Travels to life across digital and print experiences.
Identity
In flexible branding scenarios, the Ciao Travels symbol can be used independently or paired with the word mark in thoughtful compositions. For consistency, the symbol and word mark are proportionally scaled depending on the layout and platform. In small-scale applications, the symbol aligns directly with the word mark height. As scale increases, the symbol aligns with the height of the word “TRAVELS” and anchors to its baseline—ensuring visual harmony across all brand touch points.
Height of symbol matches height of wordmark
Used in favicons, footers, business cards.
Height of symbol matches the height of “TRAVELS”
Symbol aligns to bottom of wordmark
Used in digital ads, email headers, mobile headers.
Height of symbol matches the height of “TRAVELS”
Symbol aligns to bottom of wordmark
Used in billboards, posters, event banners.
Company
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